It’s no secret that millennials watch a lot of TV, but that doesn’t mean they like all TV. We dove through YouGov’s survey on the most popular TV networks and found some millennials did not like it!
Below, we’ve listed the 15 lowest-rated TV networks according to millennials. Each listing includes a rating, which is the percentage of millennials who had a positive opinion of the company. Starting at the 15th network, we’ll work our way down to the least-liked network.
Why Does it Matter?
TV networks are surprisingly telling when it comes to choosing what to invest in. For instance, golf and soccer channels are rated poorly by Millennials, so it’s likely that they aren’t purchasing much golfing or soccer gear! Of course, you must also consider what other generations watch, like baby boomers.
15. Discovery en Espanol
- Rating: 29%
This Discovery channel focuses on Spanish-language documentaries and reality shows, but it doesn’t seem like the channel resonates much with millennials.
14. Fox Deportes
- Rating: 28%
This channel is another Spanish-language option that’s mostly aimed at sports lovers. It may be that millennials prefer other ways to keep up with sports, such as through apps or social media.
13. AT&T TV
- Rating: 28%
This TV channel is a traditional pay-TV service. Millennials seem to prefer the flexibility of streaming services over traditional media setups. Furthermore, this AT&T TV channel has contracts, which millennials may also not like!
12. The Golf Channel
- Rating: 28%
The Golf Channel caters specifically to those who like golf, which does not seem to be most millennials. While this channel is widely known by most millennials, the vast majority of them reported not liking it all that much (probably because they do not like golf).
11. INSP
- Rating: 27%
INSP features inspirational and family-friendly content. For the most part, millennials rated them low, likely because the prefer streaming services or just didn’t like the content.
10. Ovation
- Rating: 27%
Ovation focuses on art and cultural documentaries. It seems that millennials generally don’t like content in this niche, leading to them giving this channel a low rating.
9. BET Her
- Rating: 27%
BET Her is a channel aimed at African American women. However, it seems that millennials rate this channel low, whether they are African American or not! It could be that millennials prefer more broad entertainment.
8. BEIN Sports
- Rating: 27%
BEIN Sports broadcasts international sports with a large focus on soccer. Millennials are likely more interested in American sports leagues.
7. Fave TV
- Rating: 27%
This TV channel curates content from other networks. Most millennials do not know about this channel, which is likely why they are rated so low. Millennials may find this channel’s content limited compared to other options.
6. Quibi
- Rating: 26%
Quibi is a short-form video streaming platform. However, most millennials have already moved onto other platforms for short-term videos, like TikTok.
5. RFD-TV
- Rating: 26%
This channel focuses on rodeo events, fishing, hunting, and other rural activities. However, it seems that millennials do not enjoy these pursuits enough to rate this channel highly. They likely prefer other sports and activities.
4. Chiller
- Rating: 26%
Chiller primarily shows horror and suspense movies. For one reason or another, millennials do not rate this channel very highly. It could be that they get their movies more from streaming services than a set channel.
3. Newsy
- Rating: 26%
Newsy delivers short, 2-minute news stories. Millennials likely get their short videos from apps and other services – not a TV channel. Therefore, they tend to give this news channel a pretty low rating. When watching TV, millennials may prefer longer-form videos.
2. El Rey
- Rating: 25%
El Rey specializes in action and cult classics. Millennials may see the content as dated compared to newer offerings on their streaming platforms. It could also be that millennials just aren’t as interested in these popular, older movies as much as other generations.
1. BEIN Sports Espanol
- Rating: 23%
This channel is the Spanish version of BEIN Sports, which millennials also rated poorly. This channel likely got rated even lower because many of the millennials polled did not speak Spanish.
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