24/7 Wall St. Insights
- High-quality, trusted laundry detergent brands like Persil Pro Clean and Earth Breeze usually contain less harsh chemicals or fillers, making them better for people with sensitive skin.
- Eco-friendly laundry detergents can your clothes clean – with less negative impact on the environment.
- Laundry detergent sales topped $6.4 billion in 2023. Did your money go towards choosing a great brand?
- Also: 2 Dividend Legends to Hold Forever
When we’re washing our clothes, we want our laundry to come out smelling fresh, looking clean, and better than we put it in. But the truth is that not all laundry detergents are made equal. Go to the store and you’ll be inundated with brand after brand (after brand after brand…) of detergent choices. With different ingredients and claims, it can be difficult to decide which laundry detergent brands you can trust. This is especially true if you have skin sensitivities to certain products or ingredients. Choosing the right detergent brands means making safer, healthier, and more sustainable choices. (Speaking of making better product choices at home, here are the 7 dish soap brands you should not avoid.)
There are many reasons why you may be on the hunt for a new laundry detergent. You may need to avoid some detergents due to their harsh ingredients or strong smell. Things like package size, accessibility, cost, and weight may also influence your decision. There’s a lot of trial and error involved in finding the right brand for you and your family.
Thankfully, while some products out there aren’t great quality, aren’t skin-safe, and don’t do much to make your clothes clean, there are brands out there that you can put your trust in. These products don’t often contain fillers or harsh chemicals, but they manage to do their one job extremely well. They’re also not as expensive as you might imagine and some are readily available at your favorite store. (Here are eight laundry detergent brands to avoid.)
Don’t keep trusting companies just looking to make money from unwitting consumers. Instead, take a look at these eight products below. They offer results you can see and feel, and their numerous reviews prove that their claims are true. To make this list, reviews and recommendations were pulled from sites that the average person uses, like Reddit and Amazon. Additionally, Consumer Reports and Good Housekeeping’s cleaning experts played a huge part in determining which products to add to this list. 24/7 Wall St. chose not to rank the following in any particular order, especially given that the “best” product often depends on personal experience and needs. That being said, we’re confident that these eight laundry detergent brands will help you make the most out of your weekly laundry days.
Why Does This List Matter?
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It’s no secret that prices are increasing. As a result, companies are starting to use fewer good ingredients in their products. Sometimes it’s hard to know which brands to trust or which are worth a steep investment. Everyone has to buy laundry detergent, and in 2023, sales for these products totaled up to over $6.4 billion. Knowing which products are more trustworthy allows you to save money on products that don’t work, and helps you to do your part for the environment.
Here are the 8 laundry detergent brands every clean freak needs to try:
Persil Pro Clean Liquid Laundry Detergent (Key Features)
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- Variety: Different strengths, styles, and soil levels
- Readily available: Available in almost every store
- Choose your favorite type: Persil is available as pods or liquids
The Standard for Laundry Day
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Persil comes from a large and trustworthy parent company called Henkil. In addition to this laundry detergent, Henkil also owns Dial, Soft Scrub, Purex, and Snuggle. Considering this is such a well-known brand, Persil is available in most standard stores where you would find other laundry detergents like Walmart and Target. You can also choose to buy online.
Persil works well for most households due to its numerous formulations. For one, it comes in a liquid or a pod version to suit your preferences. Then, you can choose from formulas like stain-fighting, sensitive skin, fresh scents, and odor-fighting to fit your household’s needs.
Pure Suds Hypoallergenic Detergent (Key Features)
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- Ingredients you can trust: All-natural ingredients
- Mild product: No harsh chemicals
- No smells: Fragrance-free
Non-Toxic Laundry Detergent
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Pure Suds is a non-toxic, all-natural laundry detergent for those who want to use the safest and cleanest items in their home. The ingredients are gentle enough for sensitive skin and even baby clothes and sheets. This mineral-based product is also free of all common allergens.
For those wanting to help the environment, Pure Suds is sustainable and free of preservatives, phosphates, harsh brighteners, and GMOs. Yes, the cost is a little higher than other brands. But because you don’t have to rewash your clothes several times and there are no fillers, a little goes a long way.
Tide Plus Ultra Oxi (Key Features)
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- Dual purpose: Useful as a pre-treatment or for regular washing
- Strong: Works on older and difficult stains
- Several versions: Comes as tiles, pacs, powder, and liquid
Stain Removal and Great Value
While Tide is a decent brand, this one product specifically is worth investing in. Tide Plus Ultra Oxi works well for stains of any kind, up to two weeks old. It even has a built-in pre-treatment so you don’t have to remember to spray the fabric and let it sit before washing.
Most of the time, it’s available at standard grocery stores and even Dollar General. However, if you’re struggling to find it in your area, Amazon also carries this Tide product. It’s available as a powder, a pac, a tile, or a liquid.
Earth Breeze Detergent Sheets (Key Features)
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- Unique packaging: Comes in easy-to-use sheets
- Mess-free: No powder spills or soapy liquid to clean up
- Good for sensitive skin: No harsh ingredients
“Sudstainable” Laundry Sheets
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Many of the most trustworthy laundry detergent brands are dedicated to helping people and the environment. Earth Breeze is one such company. Because it has no phosphates, parabens, bleach, or dye, it’s one of the safest options for rivers and oceans. Even better – it’s great for those with sensitive skin.
Earth Breeze also has a more eco-friendly design. It comes in a box full of detergent sheets that take up less space and use less water than more traditional detergents. They’re also better for your home, as they don’t leave behind powdery messes or spills. These sheets are so small and easy to use that they’re perfect to take with you no matter where you’re going.
Kirkland Signature Ultra Clean Liquid (Key Features)
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- Bulk Prices: Costco’s bulk sizes means a lower cost for every load.
- Don’t Add Heat: Dissolves even in cold water
- Good For Messes: Fights even the messiest of stains
The Best Value
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Kirkland products are not only affordable, but high quality. This is one of the best detergents on this list in terms of value, costing roughly 15 cents per load.
Unfortunately, there’s a reason that the price is so cheap. Kirkland is a Costco-specific brand, meaning you need to have one of these stores near you, and you must first purchase a membership. Sometimes, the Kirkland laundry detergent is available on sites like Amazon, but for a much higher price. Still, if you don’t mind paying for the membership and there’s a Costco close to you, this is definitely worth buying.
Puracy Liquid Enzyme Laundry Detergent (Key Features)
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- Refill pouches: Save by buying refill pouches
- Super concentration: Only need a little at a time
- Fragrance-free: Comes unscented
The Eco-Friendly Choice
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Puracy is another one of those brands aimed at being better for its customers and te environment. The company is cruelty-free, hypoallergenic, and uses natural plant enzymes to fight stains and odors.
To further support Puracy’s claims, the company offers ways to reduce how much plastic you’re using. After you buy the original product, you can save money and reduce your trash by buying refill packs. On top of that, the product is concentrated, so a little goes a long way. In fact, on pouch should be good for around 192 loads. It’s no wonder that even with around 6,000 reviews on Amazon, Puracy maintains its 4.5-star rating.
all Free and Clear Detergent for Sensitive Skin (Key Features)
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- Fights allergies: Removes most seasonal and daily allergens from your clothes and fabrics in one wash
- Good for sensitive skin: Recommended by dermatologists
- Great reviews: A 4.7-star rating with over 9,000 reviews
The #1 Recommended Detergent By Pediatricians, Allergists and Dermatologists
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If you’re constantly fighting allergies, then all Free and Clear detergent might be the solution you’ve been looking for. It’s often recommended by dermatologists for those with sensitive skin or who have problems finding laundry detergent that doesn’t leave them itchy.The product comes in powder, pods, and liquid form. There are also boosters, dryer sheets, and fabric softeners to choose from.
all Free and Clear claims to remove 99 percent of common allergens such as cat and dog dander, ragweed and tree pollen, dust mites, and more. While its claims sound too good to be true, the reviews support its claims. There are around 9,000 reviews on their website, and the company has managed to maintain a 4.7-star rating.
Gain Original Laundry Soap (Key Features)
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- Good smells: Scents for those who want a nice fragrance
- Several options: Pods, liquids, and powders to choose from
- Other supportive products: Boosters help extend the life of your fabrics
The Familiar Green Packaging That Keeps Your Laundry Clean
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Gain is another common product available in pretty much any store. There are dozens of formulas to choose from, but Gain +ultra OXI, Island Fresh, Gain HAPPY, and lavender scented are their most consistent formulas and the highest rated. While this article is only focusing on detergents, they also have many other products pertaining to laundry.
If you’re looking to wash sheets or clothes and have them keep a pleasant smell for months out, you’ll want to pair the detergent with the scent boosters. Specifically, Gain’s Fireworks In-Wash Scent Booster Beads not only strengthen the smell of your laundry, but it preserves the smell for 12 weeks after a wash. It’s also great for all fabrics and colors.
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